Digital Health Strategist
I translate complexity into outcomes at the intersection of healthcare, technology, and regulation.
20+ years advising executives, aligning complex ecosystems, and delivering adopted, compliant digital platforms across payer, provider, and technology organizations.
Core Expertise
Where complexity meets clarity
I specialize in the spaces where healthcare, technology, and regulation intersect—turning constraints into functional systems.
Platform Architecture
Designing and governing digital health platforms that unify fragmented systems—from EHR-adjacent portals to member engagement ecosystems.
Product Design & Development
Full lifecycle product leadership from discovery through launch—balancing user needs, business objectives, and technical constraints to build products that achieve real adoption.
Regulatory Navigation
Translating HIPAA, NCQA, and CMS requirements into practical platform designs that achieve compliance without sacrificing usability.
Stakeholder Alignment & Change Management
Operating as connective tissue between executive leadership, clinical teams, technical delivery, and regulatory bodies. Methodology-agnostic approach spanning Kotter, Prosci/ADKAR, and custom frameworks tailored to organizational culture.
Digital Strategy
Converting organizational constraints into functional architecture with roadmaps that drive adoption, not just documentation.
Operating Philosophy
How I approach complex problems
After two decades operating in regulated, high-stakes environments, I've developed a consistent approach to navigating complexity. These principles guide every engagement.
The common thread
"I absorb complexity so stakeholders can focus on decisions, not details. My role is to create clarity where ambiguity existed."
Translator
I bridge the gap between executive leadership, technical teams, clinicians, and regulators—ensuring everyone speaks the same language and moves toward shared outcomes.
Systems Thinker
I see the whole picture. Complex ecosystems with competing priorities become functional architecture when you understand how all the pieces connect.
Delivery-Focused
Strategy means nothing without execution. I'm accountable for adoption, not theory—measuring success by what gets implemented and used.
Selected Work
Case studies in complexity
Representative engagements demonstrating how strategic thinking translates into operational outcomes.
Health System
Multi-Specialty Patient Engagement Architecture
Designed systemwide lifecycle engagement architecture spanning patient access, intake, referral, and communications across 15+ locations.
Regional Payer
Enterprise Portal Strategy & Delivery
Led UX strategy and experience architecture for member-facing platforms, translating business, clinical, and compliance requirements into executable designs.
Public Sector
Statewide Benefits System Modernization
Led engagement and change strategy supporting a $110M system modernization impacting healthcare delivery across multiple agencies.
More case studies coming soon
Detailed explorations of strategic challenges and solutions
Background
Two decades at the intersection
My career has consistently positioned me where healthcare meets technology, where regulation meets innovation, and where strategy meets execution. I've operated across payer organizations, provider systems, public sector programs, and technology platforms—always as the person who makes complexity navigable.
Education
BA Public Relations, Minor Political Science
Western Michigan University
Community Engagement
Board Member — Community Housing & Youth Services
Mental Health Advocacy Volunteer
Career Timeline
2023 – Present
Director, Marketing & Patient Experience
Multi-specialty health system
Leading systemwide digital engagement and patient experience strategy across orthopedics, primary care, rheumatology, and pain management.
2006 – 2023
Founder & Digital Health Strategy Lead
Global consultancy
Built and led a consultancy focused on healthcare, regulated platforms, and complex digital ecosystems, serving as senior strategic extension of executive teams.
2018 – 2020
Communications & Engagement Lead
Public sector healthcare
Led engagement and change strategy for statewide Benefits Eligibility System modernization impacting healthcare delivery across multiple agencies.
Contact
Let's discuss your challenge
Whether you're navigating a complex digital transformation, need strategic guidance on platform decisions, or want to discuss how to align stakeholders around a shared vision—I'd welcome the conversation.
Typical engagements include
- Executive advisory and strategic planning
- Digital health platform strategy
- Regulatory and compliance navigation
- Stakeholder alignment and change management